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  BIG HYPE ACADEMY

What really works (and what doesn’t   ) for attorneys on social media today.

From proven strategies to ready-to-use frameworks, learn how to turn your legal expertise into content that builds trust, generates referrals, and attracts more qualified clients.

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THE REAL PROBLEM

You know your law firm should be on social media. You just don't know where to start   .

That's where this course comes in.

We've taken the same proven framework we've used to help hundreds of attorneys market their firms and broken it down into a simple, repeatable system that shows you exactly what to post, how to create it, and why it works.

Show Me the Framework
How the course works — The Big Hype Framework

Our proven step-by-step system for building a law firm's branding through social media.

After helping hundreds of attorneys grow their firms through social media, we realized success doesn't come from going viral, it comes from having a repeatable system.

That's why we created the Big Hype Framework: a step-by-step process for attorneys to create authentic content that builds trust, stays top of mind, and generates new business.

01

Branding

Define how your firm looks, sounds and feels so every post is unmistakably yours.

 
02

Messaging

Turn your legal expertise into language that future clients actually understand.

 
03

Content Strategy

Know exactly what to post, why it works, and how often to show up.

 
04

Scripts

Frameworks and hooks that make short-form video easy to write — fast.

 
05

Filming

Simple setups, natural delivery, and gear you already own.

 
06

Posting

Captions, hashtags, timing and the platform mechanics that matter.

 
07

Analytics

Read the numbers that mean something, and double down on what's working.

 
What You’ll Learn

The same set we use to film our attorney clients - now taught, lesson by lesson.

Learn the exact system we use to help attorneys build authority, stay top of mind, and grow their firms through social media.

This isn't a course about editing videos or chasing the latest social media trends. It's a comprehensive marketing system designed specifically for attorneys.

By the end of this course, you won't just know how to create content — you'll understand why it works and how to use social media as a strategic business development tool for your law firm.

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Inside the Big Hype Framework, you'll learn how to...

Build a memorable brand that clearly communicates who you are, what you do, and why someone should choose your firm.

Understand the unique role of each social media platform so you know what to post, where to post it, and why.

Create content that stops the scroll and captures attention in the first few seconds.

Understand how the algorithm works so you can make strategic decisions instead of relying on trends or guesswork.

Turn legal knowledge into engaging content that educates your audience and positions you as the trusted authority.

Write compelling scripts and captions that keep viewers watching and inspire them to take action.

Increase engagement and grow your audience by understanding what motivates people to comment, share, save, and follow.

Optimize your profile for conversions with a bio and social presence that immediately builds credibility.

Use keywords, hashtags, and search strategically to improve your visibility across social media, search engines, and AI-powered search.

Create content efficiently with proven workflows, planning systems, and time-saving strategies used by our agency.

Why attorneys trust Big Hype

More than a decade of helping attorneys build brands that people
know, trust, and remember.

At Big Hype Marketing, we've spent more than a decade helping attorneys define their brand, clarify their messaging, build high-performing websites, and create strategic content that grows their firms. Along the way, we've tested thousands of content ideas, analyzed what consistently captures attention, builds trust, and generates new business, and refined a marketing framework built specifically for the legal industry.

This course is the culmination of everything we've learned — giving you the same strategic approach we've developed through years of working alongside attorneys, without the years of trial and error.

What you get

Everything you need to successfully market your law firm on social media.

When you enroll, you'll receive the complete Big Hype Framework plus the resources, templates, and tools we've developed through years of helping attorneys build their brands and grow their firms.

01

16 Bite-Sized Video Lessons

Each lesson is under 7 minutes, making it easy to learn, implement, and get back to running your practice.

02

Interactive Course Workbooks

Follow along with worksheets, exercises, and implementation guides.

03

Script & Caption Frameworks

Never wonder what to say with proven formulas and writing prompts.

04

Content Planning Resources

Plan, organize, and batch your content more efficiently.

05

Bonus: 289 Attorney Canva Templates

Professionally designed, fully editable templates ready to customize for your firm.

Bonus — included free

Plus 289 done-for-you customizable graphic templates for attorneys.

When you enroll, you'll receive the complete Big Hype Framework plus the resources, templates, and tools we've developed through years of helping attorneys build their brands and grow their firms.

I WANT IT!
Real Clients

Content that's actually working.

Reels and posts from attorneys we've worked with across family law, criminal defense, patent & IP, and personal injury.

 
In their words

Big Hype reframed how we think about content. Within a quarter, our consult requests doubled — and the leads finally fit the firm.

MANAGING PARTNER · FAMILY LAW FIRM

Big Hype reframed how we think about content. Within a quarter, our consult requests doubled — and the leads finally fit the firm.

MANAGING PARTNER · FAMILY LAW FIRM

Big Hype reframed how we think about content. Within a quarter, our consult requests doubled — and the leads finally fit the firm.

MANAGING PARTNER · FAMILY LAW FIRM

Behind the scenes

We don't just teach it.
We do it every day.

Big Hype Marketing has produced content for attorneys for years. The Academy hands you the same framework without the agency price tag.

our story
YOUR FUTURE CLIENTS ARE ALREADY LOOKING FOR YOU

Your Future Clients Are Already Looking for You on Social Media.

Will they find you or your competitor?

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